Practical thinking from the Connectt team on building systems that grow businesses.
Week after week, sales and marketing kept getting too few hours. No decision to deprioritize them, they just kept getting pushed, because a client is asking today and a prospect is not. The allocation tracker we built to catch the drift before the revenue cliff.
Notion works until you have eight clients, four campaigns each, and answers that live in docs with no idea what's happening on the account. Why we ripped it out and built our knowledge base directly into the system that runs the work.
Platforms like Boberdoo are built to flex for a thousand businesses, which means they fit none of them exactly. A five-point checklist for telling when you've outgrown the category, and the custom routing engine we built for a client who had.
Recruiters spend about six seconds reading a resume, and none of it tells you whether someone can handle an objection on the phone. How we built a screening layer that reads every full scenario answer and scores it before anyone picks up the phone.
The old moats are eroding faster than most leadership teams have priced in. New ones are forming, and they're harder to copy than the ones they replaced. A framework for telling which is which.
There are six distinct levels of how AI shows up in a business. Most people are stuck on the lower rungs, not because they can't climb, but because nobody's shown them where the handholds are.
How the military's OODA Loop framework applies to B2B software design, and why most products fail at supporting real decision-making.
A comprehensive guide to building your B2B cannabis brand, from positioning and website to SEO, LinkedIn, content, and partnerships.
How AI chatbots are revolutionizing customer interactions and business operations, from 24/7 support to multilingual scalability.
A practical gameplan for integrating AI into your marketing, from data analysis and content creation to automation and team empowerment.
How AI is transforming insurance marketing and sales, from personalized recommendations and chatbots to automated underwriting and fraud detection.
Everything you need to know about conversion rates, types, formulas, benchmarks by industry, tracking tools, and optimization strategies.