Blog

Insights on marketing,
technology, and AI.

Practical thinking from the Connectt team on building systems that grow businesses.

TechnologyFebruary 27, 2026

OODA Loops and B2B Software: Where Software & Internal Tools Go Wrong and What to Do About It

How the military's OODA Loop framework applies to B2B software design — and why most products fail at supporting real decision-making.

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MarketingDecember 5, 2025

The B2B Cannabis Marketing Playbook 2025: Starting From Day 1 to Industry Player

A comprehensive guide to building your B2B cannabis brand — from positioning and website to SEO, LinkedIn, content, and partnerships.

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AIJune 14, 2024

What Are the Benefits of Using AI Chatbots

How AI chatbots are revolutionizing customer interactions and business operations — from 24/7 support to multilingual scalability.

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AIMay 10, 2024

How to Design an AI Marketing Strategy

A practical gameplan for integrating AI into your marketing — from data analysis and content creation to automation and team empowerment.

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AIMarch 22, 2024

Introduction to AI in Digital Marketing and Sales for the Insurance Industry

How AI is transforming insurance marketing and sales — from personalized recommendations and chatbots to automated underwriting and fraud detection.

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MarketingMarch 10, 2022

How to Measure Conversion Rate

Everything you need to know about conversion rates — types, formulas, benchmarks by industry, tracking tools, and optimization strategies.

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